AREAS OF EXPERTISE

SOCIAL MEDIA & CONTENT COORDINATION

I have extensive experience supporting brands through the day-to-day management of social media content, with a strong focus on consistency, clarity, and long-term alignment. Much of my work involves ongoing coordination, planning, and execution across platforms rather than one-off campaigns, ensuring brands maintain a cohesive and dependable presence over time.

My role often sits at the intersection of content strategy, visual execution, and operational support, allowing teams to stay organized, on schedule, and visually consistent.

Experience includes:

  • Content planning, calendar development, and scheduling for Instagram and Facebook

  • Managing Instagram posts, stories, carousels, Reels, and short-form video

  • Facebook feed content, campaign support, and cross-posting coordination

  • Caption writing with attention to brand voice, tone, and audience clarity

  • Maintaining visual consistency across platforms using branded templates and guidelines

  • Community engagement, comment moderation, and audience interaction

  • Supporting seasonal campaigns, promotions, and community initiatives

  • Coordinating content with leadership and internal teams to ensure accuracy and alignment

  • Tracking performance and adjusting content based on engagement and campaign needs

VISUAL DESIGN & CREATIVE SUPPORT

A minimalist interior decor scene with a light wooden table, a white vase with eucalyptus branches, and a wooden chair against an off-white wall.

Alongside content coordination, I provide visual design support that helps brands communicate clearly, consistently, and with intention. My design work supports ongoing content needs as well as broader brand initiatives, with an emphasis on clean layouts, thoughtful composition, and adaptability across platforms.

I’m experienced in creating visual assets that are both aesthetically refined and practical for day-to-day use, ensuring teams have reliable, on-brand materials they can return to over time.

Experience includes:

  • Designing social media graphics, carousels, and branded templates for Instagram and Facebook

  • Creating cohesive visual systems to maintain brand consistency across platforms

  • Photo editing, enhancement, and retouching to support lifestyle, product, and brand imagery

  • Developing digital and light print assets, including flyers, signage, menus, and patient-facing materials

  • Asset resizing and formatting for multiple platforms and placements

  • Supporting photography direction, styling, and layout planning

  • Collaborating with leadership and internal teams to ensure visuals align with brand voice and messaging

  • Maintaining and applying brand guidelines across digital touchpoints

STRATEGY, PLANNING & BRAND ALIGNMENT

A candle with a bubble-like design, lit, placed on a closed book with a fabric cover, next to a white ceramic holder on a wooden table.

My approach to content is rooted in structure, intention, and long-term consistency. I support brands by helping shape how content is planned, paced, and presented over time, ensuring messaging and visuals remain clear, cohesive, and aligned with broader brand goals.

Rather than focusing on isolated campaigns, I work at the systems level—supporting workflows, calendars, and communication so content feels thoughtful, organized, and sustainable.

Experience includes:

  • Content calendar development, feed planning, and long-term scheduling

  • Strategic planning for Instagram and Facebook content

  • Brand voice refinement and messaging clarity across platforms

  • Campaign and seasonal content planning and coordination

  • Newsletter design and email marketing support

  • Light website updates, maintenance, and template-based builds

  • Cross-channel consistency between social, email, and web

  • Coordinating with leadership and internal teams to align content with business priorities

  • Evaluating performance and refining content direction over time

“She anticipates needs before they arise, approaches every project with thoughtful intention, and consistently elevates the quality of our brand presentation.”

— Kimberly Lyons, Owner, Lyons Optometry

Get In Touch

If you’re interested in connecting, collaborating, or learning more about my work, feel free to share a few details below. I’m happy to follow up and continue the conversation.