my expertise
social media & content curation
I develop and manage strategic social media systems designed to increase visibility, strengthen brand consistency, and drive meaningful engagement.
From content calendars to daily execution, I support planning, creation, publishing, and performance tracking across platforms.
Experience includes:
• Content strategy and calendar development
• Instagram, Facebook, Reels, and short-form video coordination
• Caption writing aligned with brand voice
• Community engagement and audience growth
• Performance analysis and content optimization
visual design & creative support
I create cohesive visual assets that elevate brand presence across digital and print environments. My work blends aesthetic refinement with practical application so brands appear polished and consistent wherever they show up.
Experience includes:
• Social media graphics and branded templates
• Visual identity refinement and brand styling
• Photo editing, retouching, and image enhancement
• Print collateral and promotional materials
• Cross-platform visual consistency
Brand Strategy & Direction
I approach marketing through structure, clarity, and long-term alignment. Rather than isolated campaigns, I help build sustainable systems that support visibility, connection, and measurable growth.
Experience includes:
• Strategic content planning and feed mapping
• Campaign and seasonal promotion coordination
• Email marketing and newsletter design
• Light website updates and digital maintenance
• Cross-channel messaging alignment
DESIGN • VISUAL DIRECTION • CONTENT • CONSISTENCY • STRATEGY
DESIGN • VISUAL DIRECTION • CONTENT • CONSISTENCY • STRATEGY
RESULTS & IMPACT
lyons optometry
59.6K+ Views in 90 Days
Consistent brand visibility driven through strategic organic content.
15K+ Accounts Reached
Expanding local awareness beyond existing patients.
717 Engagement Actions
Generating profile visits, inquiries, and appointment interest.
80% Discovery From Posts
Content optimized for strong organic reach and visibility.
surreal era
104K+ Views in 90 Days
Audience growth driven through targeted visual content strategy.
24.7K+ Accounts Reached
Expanding discovery well beyond existing followers.
80%+ Non-Follower Reach
Content consistently attracting new audiences.
Top Content Reaching 26K+ Views
High-performing visuals generating strong engagement and visibility.
“She anticipates needs before they arise, approaches every project with thoughtful intention, and consistently elevates the quality of our brand presentation.”
— Kimberly Lyons, Owner, Lyons Optometry
Get In Touch
If you’re interested in connecting, collaborating, or learning more about my work, feel free to share a few details below. I’m happy to follow up and continue the conversation.